THE CATALYSTS 


TONY FRANCO

Tony has been working in the marketing industry for over 25 years both on the client and agency side. He’s an expert on innovation, brand strategy and consumer insight. His work has taken him all over the world and he has had the privilege of working with some of the world’s most famous brands.

He started his marketing career at Nestle where he spent 8 years in various brand management roles looking after brands such as Buitoni and Nescafe. For 10 years he worked as a marketing consultant for the WPP agency Added Value where he became a Board Director of the UK business. He worked on many of the agency’s key international clients.

For the past 10 years Tony has been running his own Marketing Consultancy, Franco London, working across a diverse range of businesses, focusing on Innovation, Brand Strategy and Brand Planning. Recent clients have included SAB Miller, Brown Forman and Nespresso.


DAVID HICKS

David has worked at the junction of business operations and brand for over 25 years and is a specialist in innovation and change, with the last 12 years spent as a consultant and advisor.

With a particular interest in customer-centered change and business model transformation, he has led teams within ambitious organisations and worked as a consultant with business leaders to help them deliver on their business goals. 

During his consulting career, David has worked with a broad set of organisations such as RBS, Viacom, Craft, Scottish Widows, Sky and Accenture as well as high growth businesses delivering workshop-based programmes that have collaboration at their core and with international reach. As a highly experienced workshop facilitator, he brings a level of focus, energy and challenge that maximises impact whilst building ambition.

David is a regular speaker and writer on creativity, innovation and change and is a guest lecturer at several universities including Glasgow School of Art on their international service design and innovation programme.


MARK SIMMONDS

Mark is an experienced trainer/facilitator who has worked in the area of insight, innovation and creativity for the last 15 years.

He started his career in brand management with Unilever and went on to become a co-founder of Brand Learning, a marketing capability consultancy.

In 2001, he set up his own independent consultancy. He has designed, developed and delivered learning programmes for many international organisations across the world and he is also very experienced in training others to train and facilitate in the creativity and innovation space.

He is a co-founder of Creative Creatures, a unique capability tool, developed in tandem with Sheffield University, that maximises the creative potential of both people and processes. 

Clients Mark has worked with include Unilever, HSBC, Pernod Ricard, Thomson Reuters, Tesco and Telefonica (O2).