CONSTRAINT-LED INNOVATION


The Transformer Mindset

When a constraint is imposed upon us, our initial reaction is to adopt a ‘Victim’ mindset. This means lowering our ambition in the face of a constraint.

Sometimes we adopt a ‘Neutraliser’ mindset. This means retaining our ambition but working out ways to manage our constraint.

However adopting a ‘Transformer Mindset’ means viewing our constraint positively and possibly increasing the ambition along the way.


STAGE 1: Agree the Constraint Challenge

Involves expresses our Innovation Challenge as ‘A Propelling Question’.

We create it by binding a Bold Ambition to a Significant Constraint.

This ensures that we acknowledge the constraint we’re operating under right at the beginning of our journey so that:

  • We always stay focused

  • We’re forced to think differently and radically in order to develop our potential solution

 


STAGE 2: Use Constraints to Generate Ideas

The framework to help us generate ideas is called a ‘Can-if’ Map. It’s deceptively simple. We answer the Propelling Question with a spirit of optimism by asking a series of questions that start with‘We Can-If’.  This ensures we retain our Transformer Mindset.

A Can-If Map has 6 angles of attack and by probing and challenging ourselves around these 6 angles, we most often find the solutions we’re looking for.


STAGE 3: Collaborative Prototyping

Once we’ve generated a series of potential solutions we work with you to make them as tangible and realistic as possible.

Depending on the resources available, these could range from simple written concepts and visuals through to fully functioning 3D prototypes or whole new business models.

This should be our goal throughout the entire Innovation journey.


STAGE 4: Constraint Driven Selection

Involves selecting the innovation that best answers the Propelling Question.

Approach is dependent on:

  1. Time and budget available
  2. Your preferred approach to selection (eg do you test/validate the innovation with potential consumers?)
  3. Your internal resource/capability

STAGE 5: Resourceful Planning And Implementation

Involves helping you find and deliver the resources you need from anywhere to implement your innovation.

For example:

  • Creatively looking at your existing assets
  • Re-framing what we have as potential value to others
  • Trading that value to access the abundance we need