THE BOOK

"An amazing book" — Dan Wieden, Wieden + Kennedy

 

We live in a world of seemingly ever–increasing constraints, driven as much by an over–abundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time, and will be a large determinant of our future progress as people, businesses and citizens of our planet. Underpinned by the latest research from social science, authors Adam Morgan & Mark Barden interviewed individuals and teams in disciplines as varied as marketing, supply chain, race car engineering, design, agronomy and education, all of whom had turned apparent constraints into sources of possibility and advantage.

A Beautiful Constraint is a highly acclaimed and practical handbook about everyday inventiveness, designed for the constrained times in which we live - it will change the way you approach your challenges in both business and life.