THE AUTHORS

 

Adam Morgan is founder of eatbigfish and the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international best seller that introduced the concept of challenger brands to the world of marketing.

ADAM MORGAN

Mark Barden runs the west coast business for eatbigfish in the US. Over his career he’s won the Platinum Award for direct response marketing, taken a dot com public, warmed up a crowd for Ellen De Generes, and played a Buddhist monk in a Kleenex commercial.

MARK BARDEN