The ABC innovation offer is a new venture in partnership with eatbigfish. Within our first few months we have worked with cross functional teams from a number of diverse categories and industries.

Our European Supply Chain HR Business Partners recently assembled for a conference in Rotterdam. We were tasked with developing some innovative solutions to challenges surrounding a major initiative taking place across our factories. What impressed me most about the technique was its powerful simplicity. We are currently working with Mark to adapt the tool for use with our factory teams.
— Mark Jones - Unilever
We asked David to deliver an ABC workshop on embracing constraints at our Collaborating for Innovation forum. By the end of a challenging and valuable session, the teams had developed a number of effective Propelling Questions and ‘Can If’ alternatives, allowing them to progress solutions to some of their tough innovation challenges.
— Howard Farbrother, RSSB